Law Practice Magazine :: Optimizing Your Web Site: The ABC's of SEO
By Sharon Nelson and John Simek of Sensei Enterprises
Lawyers are constantly asking what single investment they can make to help grow their practices. Well, a not-to-be forgotten principle is that monies sensibly invested in Web sites will always return the investment. The bedrock element of “sensibly” involves optimization to attract visitors.
Recently we taught a seminar on legal Web sites and part of it, of course, was about search engine optimization (SEO)—which, essentially, is the art of properly constructing your site to get the highest possible rankings from search engines. Rather to our surprise, we learned from participants’ comments that many lawyers now understand how important search engine optimization is—but they also remain fairly clueless about how to achieve it.
To help rectify the situation, let’s address the fundamental questions about SEO to greatly up the odds that you invest in a first-class, creative Web site and that you know what to watch from there. Please bear with us—if you can absorb the material that follows, you will be well on your way to developing a site that really helps your bottom line.
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Read entire article with helpful list of "do's and don'ts" to optimize your web site.
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Hat tip to LegalEase blog.