Rethinking the 'Never Unsubscribe' Rule for Spam - NYTimes.com
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When it comes to junk mail, the rule, for 15 years, has been: Never respond. Don't even try to unsubscribe, even if they give you instructions for doing so. You're just letting the spammer know that your e-mail address is "live," and that you're a dummy who actually opens those messages and reads them. You'll wind up getting put on even more spam lists as a result.
Well, I think it's time to revisit that advice.Read David Pogue's entire article here.