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Medical Centers Catching Retail Clinic Wave

Here's a bit from the Minnneapolis Star-Tribune:

Far from its world-renowned Rochester campus, the Mayo Clinic is conducting an intriguing research project in a low-slung Albert Lea mall, right next to a nail salon.

The ALMC Express Care clinic in this southern Minnesota town is a Mayo-affiliated retail operation, where a lone nurse practitioner treats simple ailments without appointments.

The 262-square-foot kiosk marks a stunning turnaround in how the medical establishment is reacting to the proliferation of MinuteClinics and other such outlets.

From the outset I have wondered why hospitals in New York were not going in this direction. Using a hospital extension site license would seem to resolve the icky issue of Article 28 licensure that standalone clinics otherwise have to face. It would also provide instant brand power in the local community where "St. ______ Hospital" is widely known and trusted but "MinuteClinic" is not.

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This page contains a single entry from the blog posted on November 13, 2007 10:41 AM.

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