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Wal-Mart Leans Toward Co-Branded Retail Clinics

Yahoo! News reports:

Wal-Mart Stores Inc. will open its first in-store medical clinics under its own brand name after leasing space in dozens of stores to outside companies that operate the quick-service health stops. . . . Now Wal-Mart has signed a letter of intent to work with local hospital systems and RediClinic to open cobranded walk-in clinics in 200 Wal-Mart Supercenters. . . . Wal-Mart said this is the first step toward opening 400 cobranded clinics by 2010.

Co-branding means the clinics will jointly bear the names of Wal-Mart and its partners and have an identical look, prices and record keeping system, Wal-Mart spokeswoman Deisha Galberth said.

Having the local hospital system involved will also increase the level of trust among shoppers, Galberth said.

The last line in the excerpt echoes a point I made in an earlier post back in November.

Read the full Yahoo! article here.

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This page contains a single entry from the blog posted on February 8, 2008 3:05 PM.

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