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FDA/WebMD collaboration; FDA Co Branding Policy- Consumer Health Info.

FDA and WebMD announced a collaboration that expands consumers' access to the agency's timely and reliable important health information. WebMD, which attracts nearly 50 million unique visitors each month, provides consumers with credible and timely health news and information. (1) The partnership includes:
-A new online consumer health information resource on WebMD.com (www.webmd.com/fda);
-FDA Consumer Updates will also be featured at least 3 times a year in WebMD's bimonthly magazine (distributed to physician office waiting rooms across the country).

Consumers have increasingly consulted all types of sources to find health information, and the Internet is their fastest growing resource, according to a national study released in August 2008 by the Center for Studying Health System Change. Researchers found that 32 percent of American consumers—70 million adults—conducted online health searches in 2007, compared with 16 percent in 2001. The study also found that most consumers who researched health concerns reported positive outcomes. More than half of those surveyed said the information changed their overall approach to maintaining their health. Four in five said the information helped them better understand how to treat an illness or condition.

An agency policy statement summarizing the criteria and processes for development of such partnerships is available on the FDA's Web site. (2)The purpose of this policy statement is to establish terms of collaboration between FDA and other public and private entities involving the co-branding of FDA Consumer Health Information. The overall goal of such partnerships is to empower the public to improve their health, safety and well-being.
Partnership proposals should include a statement agreeing to the terms of the agency's co-branding policy statement.
FDA criteria includes(summarized):
-FDA Consumer Health Information should be easily distinguishable from non-FDA content.
-Printed and online pages containing FDA Consumer Health Information must be free of advertisements to avoid implying FDA's endorsement or support for a particular product, service or Web site.
-Co-branding arrangements are not exclusive.
-Co-branding organizations agree to comply with Section 508 of the Rehabilitation Act (29 U.S.C. 794d), as amended by the Workforce Investment Act of 1998 (P.L. 105-220), August 7, 1998 (see HHS policy on Section 508 compliance at www.hhs.gov/od/508policy/index.html); and Office of Management and Budget (OMB) policies for protecting private information (see www.usa.gov/webcontent/reqs_bestpractices/laws_regs/privacy.shtml).
-Co-branding arrangements are not intended, and may not be relied on, to create any right or benefit, substantive or procedural, enforceable by law by any party against the United States or co-branding organization.
-FDA and co-branding organizations cooperate in maintenance of trademarks/logos. The FDA logo shall not be used for marketing purposes other than to promote the co-branded -FDA Consumer Health Information. Use of FDA logos must adhere to published FDA logo policies.
-Both parties agree that information FDA provides to co-branding organizations shall be public domain material.
-For on-line collaborations, co-branding organizations provide FDA with statistical information at least every 2 months on the number of users viewing FDA Consumer Health Information for purposes of joint review/evaluation.
-Co-branding organizations promote/maintain current FDA Consumer Health Information and must also remove it under various provisions, they also ensure that the most recent information on a particular topic is highlighted in an acceptable manner.
Co-branding arrangements do not transfer to either party any rights in any technology/IP.
(1)http://www.fda.gov/bbs/topics/NEWS/2008/NEW01918.html
(2)http://www.fda.gov/consumer/cobrand_policy.html

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This page contains a single entry from the blog posted on December 3, 2008 10:39 AM.

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