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September 2011 Archives

September 14, 2011

Mock Interviewing Demonstration and Discussion

Mock Interviewing Demonstration and Discussion

Sponsored by the NYSBA Committee on Lawyers in Transition

Live Program and Webcast

Tuesday, September 20, 2011
8:30 a.m. - 10:30 a.m.

Fordham Law School - Lincoln Center Campus
McNally Amphitheatre
140 W 62nd Street
New York, NY 10023

The program is free to all attorneys, but pre-registration is required.

Attend in person or view the live webcast online

Register online

The New York State Bar Association Committee on Lawyers in Transition is continuing its series of free, live Career Development webcasts to help lawyers better manage their careers during this tough economy.

Designed to help attorneys in transition, the upcoming September 20th program will stage a series of interview questions with mock interviewees and mock interviewers focusing on issues and situations that may arise during the course of an interview for a lawyer in transition. Moderator, Suzanne Endrizzi, Assistant Dean for Career Planning at Fordham University School of Law will offer suggestions and insights as to how to make answers stronger.

If you are in the NYC area, attend in person at Fordham Law School. The weblink to view the program along with any program materials will be forwarded to all registrants. If you are unable to attend in person or participate in the LIVE webcast, the recorded archive will be available online and posted at the Committee's website www.nysba.org/LawyersinTransition.

If you are looking to make a career change, leave your current job, or transition back to the workforce after time away from the profession, the Committee on Lawyers in Transition is here to help. Visit www.nysba.org/LITarchivedWebcasts to view past programs offering advice and resources to increase the odds of finding rewarding work.

September 26, 2011

October 18th Free Webcast - Attorney Websites and Marketing

Attorney Websites and Marketing: Strategies and Approaches
Tuesday, October 18, 2011
12:00 p.m. - 2:00 p.m.

Sponsored by the New York State Bar Association Committee on Lawyers in Transition

Live Program and Live Webcast

Live Location - Fried, Frank, Harris, Shriver & Jacobson LLP, 375 Park Avenue (at 52nd Street), New York, NY

A Panel with Russ Korins, Esq., Russ Korins Consulting LLC
and Graham Murray, Lookit Design

Great marketing, including an engaging website, can help an attorney attract great clients. But keeping strategy and design considerations in mind can make a big difference in success. This seminar, presented by law firm marketing consultant Russ Korins and designer Graham Murray, will show participants how to make sure online and offline marketing deliver results. We will discuss:

• Laying a strategic foundation: understanding your best clients, your best referral sources, and your practice areas, and the marketing messages that will motivate people to hire you.

• Translating this strategic foundation into a great website design, as well as business cards, letterhead, and other materials, that truly reflects your practice: the colors, fonts, layout, navigation, and content that will convert visitors to clients and referral sources.

• Measuring success with web usage tracking tools such as Google Analytics.

• Increasing traffic through email marketing and search engine optimization.

If you want to be proactive about how your practice develops and make your marketing as valuable as possible, this seminar is for you.

Register online at www.nysba.org/October18thWebcast

Beyond Words: What Design Choices Say About Your Practice

Beyond Words: What Design Choices Say About Your Practice
by Russ Korins, Esq. and Graham Murray

Say your favorite color is blue. When you shop for a rug for your home, you look for blue rugs. When you choose a shirt, you buy a blue shirt.

Now you consider a color for your website and business cards. Should you choose blue?

It depends. Does the shade of blue you choose communicate what you want people to know about your practice? How do you know if the colors and fonts you choose are saying what you want? Questions like this are where design meets business. Lawyers need to consider both as they market their practices.

We will have much more to say about these questions in our upcoming seminar, but for now, consider two examples. A subdued or common navy blue may indicate a traditional practice. This would be a wise choice if you are seeking established business executives, or if you want to emphasize the seriousness of your work.

Now consider a bright or pastel blue, one that makes a strong impression and stands out immediately. This may resonate best with clients who most value creativity or innovation in your work, or the way you work with artistic or entrepreneurial clients. This bright blue, however, may turn off established executives with complex business problems. Similarly, shock value in color selection may not be best for practice areas in which clients are emotionally vulnerable, such as matrimonial or trusts and estates law.

There are many nuances in these generalizations. However, they illustrate that something so simple as a color choice must be considered in the overall context of the goals of your practice: what kinds of clients do you want, and what do they value most about your work? Selection of a color, font, or any other element of design should never be arbitrary.

We will discuss in much more detail how to translate the qualities and attributes of your practice into elements of law firm marketing. When these elements are selected carefully, they can convey the messages that turn prospects into clients. What may look great on another firm's website, or on someone else's business card, may not work for you. The best approach is one tailored to your practice alone.

Russ Korins, Esq. (www.russkorinsconsulting.com) advises law firms on marketing. Graham Murray (www.lookitdesign.com) assists businesses with website design and development.

About September 2011

This page contains all entries posted to Lawyers in Transition in September 2011. They are listed from oldest to newest.

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